The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.

Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.

Like Make-Up Artist magazine, IMATS continues to educate and connect make-up artists from around the world. The show is held six times annually—in London in January;  New York in April; Los Angeles in June; Vancouver, B.C. in July; Sydney in September and Toronto in November.

HOURS:

Friday, Feb. 3 (Pro Card holders only) 2-7 pm*

Saturday, (General admission) 8:30 am-5 pm

Sunday, (General admission) 10 a.m-5 pm

*For Make-Up Artist Pro Card holders, where they can shop and network without the weekend crowds.

During general show hours, IMATS is open to the public. No make-up artist credentials are required to get you in the door.

Tickets are non-refundable and any billing discrepancies must be presented within 30 days of the transaction.

Online presale ends Feb. 2 at 5 p.m. GMT. Tickets available at the door unless they sell out prior to event.

**BUY BEFORE DEC. 28, 2011 (5 p.m. PST) & SAVE.